Why Bullets?

by Bullet Blues

People often ask me, “Why did you call your company ‘Bullet Blues’?”

Like any woman today, jeans are a staple of my wardrobe. I wanted quality-made jeans with a great fit and design. Sounds simple, no? As anyone who shops for jeans knows, finding a pair of comfortable jeans with all three qualities isn’t easy. And if I did find jeans with a perfect fit, they were not American-made. Blue jeans were born in America, when did they go overseas? That’s crazy! After some frustration, I had an idea that hit me like a bullet! I would design high-end women and men’s jeans that were made in America, by Americans, using only materials from the USA. The denim, the buttons, the burrs—every single component of my jeans would be made in the USA. Et voila, Bullet Blues Custom Apparel LLC came to be.

Others ask why the word “bullet” would be used in a company that sells jeans.

“Bullet” takes on a special significance to me because of a trip that my son, Guillaume and I took to Normandy, France, where there is the Normandy American Memorial and Cemetery. The memorial honors the American soldiers who died in Europe during World War II.

Below are some photos of our trip to Normandy.

The 90-acre cemetery is awe-inspiring, but there was a particular grave that stood out from the others. My son came to a cross with no name on it, and he was curious as to why this was. The inscription read “Here rests in honored glory a comrade in arms known but to God.” We took a moment to say a prayer and we thought about the magnitude of the fact that nothing is known about this soldier—not his race, religion, age—not even his name. This was an especially moving reminder that these brave young men came to this foreign land to free people that they did not know; they brought their courage, their rifles and their BULLETS. I was so inspired and touched by this—I wanted to honor the unwavering bravery and selflessness of these men in some way. I hope that the company’s name is a reminder of all the admirable American men that sacrificed their lives so that France—and Europe—would remain free.

These pictures were taken at Omaha Beach in Normandy.

So now you know the history behind the Bullet Blues name, and how the company was born. If you would like to discover more about me, the Bullet Blues brand, and my inspiration, follow me on Facebook, Twitter  or Pinterest.